Drops Nazaré

A journey of fifty years - outlined of concerns, strategic decisions, innovation, technology... and of (many) flavors and aromas - was taken by ‘Drops Nazaré‘ that culminates (today) with the statement of a brand, widely known and implemented in the market, strongly allied to a prestigious lmage that inspires trust, involved in a constant spirit in doing better and better.

This journey that had as a thrust as persistent responsibility typified in the rigor requirements, based on a quality commitment to the customers, had its starting point in 1955, when Joaquim Dinis Soares, the pioneer craftsman of the Candy Factory, baptized it with his name, producing the Nazaré Products.
A nature, eminently familiar, with twelve employees, defined the contours of this company dedicated to the production of candies, drops and caramels, still far from technology, worked (and very well) handmade with a high level of customization.

Inserted with the spirit that "The future cannot be predicted but prepared"(Braudel), Joaquim Dinis Soares, in 1973, builds along with their sons Joaquim and Alvaro Alves Dinis, the company J. Dinis & Fiihos, lda., launching with weighting and sustainability the first stones of the revitalizing company that had already twenty employees.

As the business grew, it was seen a gradual improvement introduction at the technological, productive, organizational and administrative level. As a corollary of all this process it was obtained interesting ratios measured by costs reduction combined to technological improvements, where in the year of 1980 marked the beginning of a diversification and expansion of the products range, due to the automatic mechanization that triggered interesting competitiveness forums to the company that meanwhile was acquired by one of the partners - Alvaro Dinis and his wife Dália Dinis.

The 90s marked a new stage of technological upgrading, redesigning production lines under the auspices of the latest technologies, which favored a market expansion, both internal and external. New features were introduced at the facilities, especially, warehouses, offices and meeting rooms targeted in order to assert an increasingly competitiveness and improvement of the services provided.

It was aimed an entrepreneurial business approach through a modern management system. Aiming a fruitful dialogue with the market, drawing large avenues that outlined relevant distribution channels around large surfaces that started to occupy a top position to the customers, that extended to diferent latitudes and longitudes of the country.

Thus extends the company's strategic spectrum, focusing in first sight on their efforts to customer satisfaction, increases the competitive concern, highlighting the product advantages and quality, medium and long term, in a sustainability valence and promotion of the human being. Therefore: health, “without sugar live your health longer”; elegance, “less calories, full taste”; agility, “keep your bodyactive and in shape”; pleasure and taste, “freshness for much longer”; self-esteem and affection, “take care of your self, take care of the others”; the magic and the unspeakable, “There are expressions that do not need words”. There are messages that can only emerge in this way, in a haze of almost immateriallty, that something more than individualizing the “Drops Nazaré” brand, it qualitatively distinguishes it from the others, giving it own personality with emotional and aesthetic side.

It is in full observance of these premises that the itinerary continues, in a forcefully mission of “not give up to invent dearer days”, awakening in the customers the fascination for new flavors able to give a special sweetness to their lives.